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Your Company Needs Social Media

You need to stay constantly connected to your target demographic

Earning Trust Takes Time

With your efforts to create a positive digital footprint for your brand, your target demographic will learn to understand who you are, what you are, and if you are a brand they want to be loyal to.

Think of some businesses that you regularly frequent.

The coffee shop down the street with the dairy-free $8 latte.

The neighborhood farmers market.

We can assume you continue to give your money to these companies because you trust them. You go back because you know the quality of the service or product you want to buy is up to your standards.

Customers want to feel good about their purchase. They should know you also want them to feel good about their purchase. Help ease their concerns and create closeness, then nurture that transparent and trusting relationship with them. Consistently providing resources to your customers will water that relationship for you.

Your business having a social media presence provides your audience with the opportunity to learn as much about you as possible before they make their decision to get what they need from you (or if they would be better off committing themselves to your competition).

Today, customers are more informed and connected than ever before, and they expect businesses to provide more than just a product or service. They want to connect with a business that shares their values, offers unique insights, and provides an engaging experience.

Educate, Inspire, Entertain

  • Educating customers involves providing useful and relevant information that helps them solve problems or make informed decisions. This could involve creating how-to guides, sharing industry insights, or providing educational resources that help customers better understand your products or services.

  • Inspiring customers involves creating content that resonates with their emotions and aspirations. This could involve sharing stories about your brand’s mission or values, highlighting customer success stories, or showcasing how your products and services can improve customers’ lives.

  • Entertaining customers provides an engaging and memorable experience that keeps them coming back for more. This could involve creating engaging social media content, hosting fun events or contests, or providing unique product experiences that delight customers.

If your target audience is active on social media and your competitors are leveraging social media to build their brand and engage with customers, not having a social media presence puts you at a disadvantage.

Why You Should Be Active on Social Media

​Increased Visibility

Social Media Platforms have millions of users worldwide, which means that small businesses can reach a much larger audience than they would through traditional advertising methods.

Building Brand Awareness

Social media provides a platform for small businesses to establish their brand and build brand awareness. By regularly sharing content and engaging with followers, businesses can create a strong online presence.

Cost Effective Marketing

Social Media is a cost-effective way for small businesses to market their products or services. Most social media platforms offer free business accounts, and paid advertising options are typically less expensive than traditional advertising methods.

Direct Customer Engagement

Social Media allows small businesses to connect with their customers directly, which can lead to increased customer loyalty and satisfaction.

​Customer Insights

Social media provides businesses with valuable insights into their customers’ behavior, interests, and preferences, which can be used to inform marketing strategies and product development.


Overall, social media is a powerful tool that can help small businesses increase their visibility, build their brand, and connect with their customers in a cost-effective and meaningful way.

Do the right thing for your business and take control of your brand's narrative.


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