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Starting a Startup

Updated: May 15, 2023

Part One: Choosing a business

Starting a startup can be exciting but also incredibly stressful. We've simplified the process for you – steps to follow and resources to alleviate your stress.

Learn how to Start a Start-Up without pulling your hair out with this multi-part series.

Starting up a Startup
Start a Startup

Starting a startup can be an exciting and a super daunting journey. It takes courage, creativity, and determination to turn an idea into a profitable business. As an entrepreneur, you will face numerous challenges along the way, but with the right mindset and strategies, you can achieve success. In this guide, we will provide you with the essential steps to take when starting a startup. From defining your target market to securing funding, we will help you navigate the startup world and turn your vision into a reality.

So, if you're ready to take the first step towards building your startup, let's explore the fundamental strategies to turn your idea into a thriving business.

how to create your startup

Are you ready to launch your startup in 2023? Follow our guide and please, don't hesitate to reach out if you have any questions. We also have additional resources at the end of the article to help you along your startup journey!


From a psychological perspective, there are several traits that are often seen in individuals who start their own businesses

One such trait is a high level of self-efficacy, which is the belief in one's ability to succeed in a specific task or situation. Research has shown that entrepreneurs tend to have higher levels of self-efficacy than non-entrepreneurs (Chen et al., 1998). This belief in their own abilities allows entrepreneurs to take risks and persist in the face of challenges, which is essential when starting a business.

Another trait often seen in entrepreneurs is a high need for achievement. This refers to the desire to accomplish challenging goals and receive recognition for one's accomplishments. Individuals with a high need for achievement tend to set ambitious goals and work tirelessly to achieve them. Research has shown that entrepreneurs tend to have higher levels of achievement motivation than non-entrepreneurs (Collins et al., 2004).

This drive to succeed can help entrepreneurs overcome obstacles and stay focused on their goals, even in the face of adversity.

Overall, the psychological traits of self-efficacy and achievement motivation are common in individuals who start their own businesses. These traits allow entrepreneurs to take risks, persist in the face of challenges, and work tirelessly towards their goals. By understanding these traits and cultivating them in ourselves, we can increase our chances of success when starting a business.

References: Chen, G., Gully, S. M., & Eden, D. (2001). Validation of a new general self-efficacy scale. Organizational Research Methods, 4(1), 62-83. Collins, C. J., Hanges, P. J., & Locke, E. A. (2004). The relationship of achievement motivation to entrepreneurial behavior: A meta-analysis. Human Performance, 17(1), 95-117.

Introspection time

Starting a business can be a daunting journey, not only in terms of the external challenges one may face, but also the internal journey one must take before embarking on this path. It requires a great deal of self-reflection and introspection to determine whether entrepreneurship is the right path for you.

Some important questions to ask yourself include: Why do you want to start a business? Are you truly passionate about your idea? Do you have a clear understanding of what type of business you want to start?

These questions can help you clarify your goals and motivations, and ensure that you are making a well-informed decision.

And assess your level of risk tolerance. Starting a business involves a great deal of uncertainty and risk, and it is important to have a clear understanding of the potential risks and rewards before diving in.

Are you willing to quit your job and jump in 100% immediately, or would you prefer to start your business on the side while maintaining your current job? This decision will depend on your personal circumstances and risk tolerance, and it is important to be honest with yourself about what you are willing and able to commit to.

Selecting the right business

Picking the perfect business idea is like trying to find your soulmate – it requires patience, creativity, and some introspection. As someone who has started their own business, I can tell you that the journey is exciting but also nerve-wracking. However, with the right idea and mindset, you can turn your passion into profit.

When brainstorming business ideas, start by jotting down things you enjoy doing or are knowledgeable about. Think about how you can turn those skills or hobbies into a business that solves a problem or meets a need. If you love baking, you could start a bakery that specializes in gluten-free desserts or healthy snacks.

Another helpful technique is to identify gaps in the market by doing research and talking to potential customers. Like if you notice that there are no pet grooming services in your area, you could start a mobile pet grooming business that offers convenient and personalized services.

Don't be afraid to think outside the box and consider unconventional ideas. Remember, some of the most successful businesses started with a simple and unique idea. Don't rush into anything – take the time to reflect on your goals, resources, and the feasibility of your idea before taking the plunge.

Being mindful

It's important to prioritize your mental health and well-being - especially if you're trying to start a business. One way to do this is to create a self-care routine that includes activities that help you relax and recharge, such as exercise, meditation, or spending time with loved ones. Taking breaks and setting boundaries can also help prevent burnout and improve productivity.

Setting boundaries is. a. must. Set boundaries between work and personal time, and making time for activities and relationships that bring you joy and fulfillment outside of work. While it may be tempting to work around the clock to get your business off the ground, remember that taking time off and engaging in non-work related activities can actually boost creativity and productivity in the long run. Prioritizing your mental health and work-life balance can lead to greater success and satisfaction as an entrepreneur.


Mind Mapping: This technique involves creating a visual diagram of ideas and concepts, often starting with a central idea or theme and branching out into sub-topics. Mind mapping can be done on paper or using online tools like MindMeister or Coggle.

SWOT Analysis: This is a structured brainstorming technique that involves analyzing the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of a business idea or plan. This can help identify potential obstacles and opportunities, and inform decision-making.

Customer Interviews: Talking to potential customers can provide valuable insights into their needs, preferences, and pain points, which can inform product development and marketing strategies. Online tools like Typeform or SurveyMonkey can be used to conduct surveys or questionnaires.

Competitor Analysis: Researching competitors in your industry can provide insights into market trends, potential gaps in the market, and best practices. This can inform product development and marketing strategies. Tools like SEMRush or SimilarWeb can be used to analyze competitors' websites and online presence.

Business Model Canvas: This is a visual tool for outlining a business plan, which includes key elements such as value proposition, customer segments, revenue streams, and cost structure. The Business Model Canvas can help identify potential opportunities and challenges, and inform decision-making. Online tools like Canvanizer or Leanstack can be used to create a Business Model Canvas.


This article is part of a multi-part series on How to Start a Startup.

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