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Top Re-branding Strategies for 2023

Updated: Mar 31, 2023

Strategies that worked for Netflix, Starbucks, and other multibillion dollar companies


Branding for startups
Effective branding aims to create a positive perception of a company, product, or service in the minds of consumers, which can lead to increased customer loyalty, brand recognition, and market share

Feeling Stuck with Your Brand Identity?


Maybe you've outgrown your original vision, or perhaps your message isn't resonating with your target audience like it used to. Whatever the reason, it might be time to consider a rebrand.


I know, I know - the thought of rebranding can be intimidating, but trust me, it doesn't have to be a daunting process. In fact, rebranding can be an exciting opportunity to breathe new life into your business and connect with your customers in a whole new way

So....What is Rebranding?


To put it simply - it is the process of changing the image of a company. It's a marketing strategy that involves changing any of the following : New Name, New Logo Design, New Concept, New Tagline, and/or New Voice


Rebranding can be a powerful tool for businesses looking to refresh their image, messaging, and offerings, and to better connect with their target audience.


By carefully considering the reasons for a rebrand and developing a clear strategy, business owners can create a fresh and relevant brand that resonates with customers and helps drive long-term success.


Whether you're a small start-up or a large multinational corporation, a thoughtful and well-executed rebrand can be a game-changer for your business.

Examples of Successful Rebrands


It can be daunting trying to decide if a rebrand is the right move for you. Take a look at several examples of rebranding from some of our favorite brands.

Netflix

Netflix embraces and refines responsive design. They integrated each task with the user experience in mind. The slick design is pleasing to the eye and embodies the new way to watch entertainment.





Starbucks


Starbucks wanted a makeover that fit its growing brand. They wanted to be at a point where they could offer numerous items/products for their customers and appeal to their worldwide demographic. Their new design allowed them to reach a larger demographic.




Instagram

Instagram had no other reason to rebrand except to distinguish itself from the competition. Before the rebrand, they were already at over 400 million users. Adaptability isn't just for when things go right; it's how you continue as a successful brand. After the rebrand they 1 billion users. Instagram wanted everyone to know that their platform was different from the Facebook, Reddit, Twitter, Tumblr, Etc.


What Does a Rebrand Look Like?

A rebrand looks different to everyone, but it's important to cover all basis even if you are 100% sure. Think of the journey of rebranding more like a tree. We all start in the same place, but branch off depending on where and how quickly we want to grow.


Below is a brainstorming flow to guide you through the process. If you want some help brainstorming, get in touch here.


Reestablish Brand's Target Audience + Business Market Target Audience : the specific group of consumers most likely to want your product or service. Business Market : refers to which method a company uses to sell products or services to a specific group of consumers Who can benefit from your services? Who do you want to hear your message? Is the demographic your true target demographic?

Redefine Company's Vision + Mission Vision: the ideas behind a brand that help guide the future Mission : a brand's purpose, objectives and how it plans to serve its audience Why does your company exist? What is your brand's voice?

Rename Your Company Does your company name fit your brands message? Is your name SEO Friendly? Do people understand what you do based off of your name?

New Slogan Slogan : A memorable phrase or motto intended to be a repetitive expression of a purpose or promise. Does your slogan fit your brands message? How does your slogan perform when tested?

Reengineer Your Identity This is where we take what old and make it new. Create new brand guidelines and boards to match your new identity.

Plan a Successful Launch alongside Marketing Campaign Pick Launch Date. Implement new PR tasks to compliment current marketing campaign.



Final Thoughts


A successful rebranding strategy can help a company connect with new audiences, differentiate itself from competitors, and communicate its values and mission in a more compelling way.


Rebranding is not a decision to be taken lightly, as it requires careful planning, research, and execution, but by working with a team of experts and taking a customer-centric approach, businesses can leverage the power of rebranding to unlock new growth opportunities and achieve long-term success.

 

I hope you were able to find the information above helpful. If there's any specific topic you'd like to hear more about, send me over a message nik@beyondinfluencing.com

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