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How To Become an Influencer

Step by Step Guide to making money on TikTok, Instagram, Youtube, and LinkedIn.

TikTok Influencers like Charli D’amelio (150.1 M Followers), Bella Porch (92.9M Followers), Addison Rae (88.8 M Followers), or even Zach King (72.8M Followers) have paved the way for others to leave their 9 to 5 jobs in hopes of chasing their dreams, too.

 

Brands are redirecting their marketing strategies to include micro and macro influencers. Influencer marketing is expected to grow to $21.1 billion in 2023. What this tells us is that brands are seeing the benefit in hiring influencers over traditional (and sometimes outdated) marketing tactics. You no longer have to be a celebrity to help market your favorite brands.


If you’re reading this article, it’s because you have already thought about becoming an influencer or you’re trying to convince yourself why you should. While there are pros and cons, this article is going to focus on how to become one.



1.Find Your Niche as an Influencer

This stage can be a little overwhelming- starting always is. The best place to start is to think about what you already like/know.

What do you like to do?

What hobbies do you already have? What is a subject you have a lot of knowledge on?


Emily Gay, a Sexuality Educator and Coach, uses her platform to provide comprehensive and culturally responsive sexuality education or Yuri Lamasbella who uses her platform to entertain viewers with her spot on Kardashian impressions .


If you’re still a little stuck, see the short list below to get some ideas.


Beauty Influencer Beauty influencers' content can range from product reviews and how-to tips to lesser-known facts and tutorials

Health + Fitness Influencer Promotes healthy eating, shares recipes, workout routines, and other fitness tips to overall well being.

Travel Influencer Generates top-quality content about their favorite trips, dream destinations, and travel strategies Fashion Influencer Showcase new fashion trends, fashion tips, style guides, etc.


Business Influencer Business Tips, strategies for success, relatable stories (LinkedIn)

Luxury/Lifestyle Influencer These influencers serve as guides to the luxury sector by showing others what high-class brands and experiences are like

Gaming Influencer Gaming influencers are content creators that play online games through live streams. Most influencers in this category use platforms like Twitch, Discord, and YouTube to connect with their audiences.



2. Choose Your Platform


It is important to diversify your brand without overwhelming yourself. You will hear (read) me say this a million times - if it stops being fun, your motivation will start to dwindle. Only pursue platform options you know you can commit to. Once you feel more comfortable, and can invest in software for social media management, pick one or two to funnel your content through.


Let’s look a little into how each platform stands alone and against its competitors:


Youtube 2.2 Billion Users Daily

Demographic : 15-35 year olds


Youtube is the second largest search engine next to Google. Youtube has become an aggregator of its own providing resources on topics from DIY projects to starting your own business and even funny cat videos.



Instagram 1.4 Billion Users Daily

Demographic : 18-34 year olds


Instagram is great for polished content. Instagram has a lofty user base beating out TikTok, but is known more for publishing pictures.




TikTok 1 Billion Users Daily

Demographic : Under 40, specifically 10-19 years old




TikTok offers a platform to build communities within our own communities. It is the preferred platform for the Gen Z crowd.



LinkedIn 134.5 Million Users daily

Demographic : 25-34 years old


The “professionals” platform for thought leadership and networking. This is a great way to grow your network and educate others on business related topics. Only recently have mental health topics found their way to LinkedIn.



3. Research


Another piece of advice - take your time researching. Doing so may save you time (and sometimes/mostly money) by looking into -



This is also a great time to look into which brands you’d love to partner with. Get a list going in google sheets like this one that includes the name of the brand, the point of contact, and a sentence or two that mentions what their values are and a link to their site/socials.


If you use the one provided above, please make sure to copy it first to allow you to edit :)


Research is the starting point to getting your content strategy put together. Which is also the next step.



4. Content Strategy


It’s going to be extremely tempting to just start posting because that’s what all the articles tell you to do. Take the time to gather the information you did from research and use it to create a strategy. Growing your follower count, increasing engagement, and dialing in on a forward tactic will make you more appealing to brands.


I highly suggest creating a content calendar. It will save you from last-minute content creation that may not be up to the standards you've set for yourself. Plus, it allows you to cater your content to any events that are going on in your community.


Brands are more likely to make a deal with you if you can prove you can deliver content in a relatable and genuine way. I mean, you are an influencer. Be sure to influence.



5. Preparing to make the deal


After you conduct your initial research (this will be an ongoing thing) and build a solid online presence, it’s time to get your Media Kit together to send out.


A Media Kit is material that highlights your strengths for potential brand partnerships. It serves as a creative resume and rate card.


In your Media Kit, you should include:

  1. 2-3 sentence bio introducing who you are

  2. Contact Information

  3. Social Handles and their performance stats (follow count, engagement count, etc.)

  4. Photos of You

  5. Related Graphics

  6. Successful Brand Deals (if applicable)

  7. Your Rates

This is a great opportunity to have your personality shine through! Get creative when making your Media Kit and don’t be afraid to think outside the box.



6. Making the Deal


The goal is to be at a point where brands are reaching out to you, but until then you’ll have to make the first move if you want these partnerships.


Sending Email to POC : My advice is to create the email draft in a google doc and copy/paste it into the email once you’ve made any additional edits (don’t forget to read it aloud, too!).


Email should include a killer subject line, intro with highlights that express how valuable you are as an influencer, what kind of deal you want with them, and direct links to your social media accounts. Include the media kit you created- double check the email before you send it out.

Create Content and tag the Brand: This is not just an indirect way to contact them. It’s extremely beneficial for them to see your video editing skills, relatability, and engagement with your audience.



Contact via socials : I’m not against this route, but it might be difficult to get in touch with larger brands. Their DMs are most likely flooded and those aren’t the easiest email boxes to tackle. If you do choose this route, condense your email to a few points and end the message with a Call To Action like setting up a meeting to speak more about the potential partnership.




 

Need More? Email us at info@thegardenofedendesigns.com or book a consultation here.


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