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Exploring TikTok's New Feature: The Effect House

TikTok has officially taken Effect House out of Beta

tiktok effect house graphic

TLDR: Effect House is a new TikTok feature for users to create AR effects.


Dive into TikTok's Effect House

For those always on the hunt for the next best feature on social media platforms, brace yourselves. TikTok has upped the ante with its latest innovation - the Effect House. It's not just a mere addition, but a powerful AR tool that has redefined the boundaries of creativity on TikTok.

What is Effect House?

Effect House is designed to amplify the process of creating, publishing, and sharing augmented effects on TikTok. It doesn’t matter if you are a novice dipping your toes in design or an adept developer; this tool is crafted with everyone in mind. But why the sudden introduction? The drive behind this new feature was the sheer enjoyment and excitement that effects brought to creators on TikTok.

With Effect House, TikTok aims to push those creative boundaries even further.

Effect House - From Closed Beta to Global Access

Initially introduced as a closed beta last fall, it was accessible only to a select few. However, the positive response and growing demand prompted TikTok to open its gates. As of now, the beta version of Effect House is available to every creator, designer, and developer from all corners of the globe. The vision? To expand TikTok’s universe of effects beyond anything we've ever seen before.

The Impact So Far

screenshot from effect house app

The early response to Effect House has been nothing short of phenomenal. Since its inception in the beta phase, more than 450 creators have rolled out their custom effects on TikTok. The result? Over 1.5 billion videos created using these effects, garnering an astonishing 600 billion views worldwide! With the expanded beta, TikTok eagerly awaits a surge of inventive effects crafted by global creative minds.

Safety, Authenticity, and Inclusivity: Non-negotiables for TikTok

It's not all about fun and creativity; it’s about responsible creativity. While TikTok is keen on fostering an environment of inventiveness, they ensure this doesn't come at the cost of their community's safety and inclusivity. Apart from the standard Community Guidelines, the platform has introduced specific Effect Guidelines. These have been curated to deter the promotion of colorism, negative stereotypes, or cosmetic surgery, to name a few.

Every effect that creators submit undergoes scrutiny by TikTok's Trust and Safety team. The aim is to ensure alignment with their stringent policies. Should an effect breach these policies, not only is it removed, but its creator is also informed. TikTok's proactive approach to safety doesn’t stop there. Users can report effects they find problematic, and if an effect is found being used against the platform's guidelines, corrective measures are immediately taken.

A Tribute to the Effect House Creators

In a bid to acknowledge the brilliance of the Effect House community and motivate potential creators, TikTok is shining the spotlight on those who have brought unprecedented creativity to the platform through their custom effects. Their artistry, innovation, and passion set the pace for the future of TikTok effects.

TikTok’s Effect House is much more than a feature; it's a revolution in the realm of AR tools and augmented effects. As we stand on the brink of unparalleled creative expression, there’s only anticipation for what’s to come!

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