top of page

An Integrated and Open AI World

Updated: May 31, 2023

The landscape is changing. Can the giants keep up?

Earlier this month, Sunday Pichai, the CEO of Google and Alphabet, announced Google's new AI features.


Google announced a host of AI-powered features in its Search, Maps, and Lens apps last month and lost $100 billion because of perceived weakness. Microsoft released a new version of its Bing search engine just a day earlier, complete with generative AI capabilities, didn’t make an error, and are looking pretty healthy. Bing is taking a shot at Google in 2023.


Google's first feature is "search your screen," which searches the internet for more information about photos and videos on your screen. For instance, Google uses a video your friend sent via text of a chair in the background you might be interested in.

With the Google Assistant, you can find out where you can buy the chair online, without leaving your messaging app, by long-pressing your phone's power button (on Android).

Also announced is the company's multi-search feature, which allows you to take a photo of a green chair and search online for the same chair in blue, for example.

In addition, you can search for objects of different shapes. For example, if you want a circular table, you can use Google Lens to capture it, and then search the web for circular versions.

In May 2022, Google showed off a new immersive view option for Google Maps during its I/O event. Using an AI method called neural radiance fields (also known as NeRFs), immersive view helps you understand how crowded a specific place is during certain times of day by creating 3D representations of locations.

Take the Space Needle, for example: immersive view can tell you how busy it is at 11 a.m. on a Tuesday, and show you what it looks like the next evening in the pouring rain.

As a result, you'll be able to gauge how busy an attraction usually is, where the entrances and exits are, and whether people visit more often during the day or at night.

Not sure what a coffee shop you’ve heard about looks like on a busy Monday morning?

Immersive view is here to inform you. So if you’re traveling and like a more relaxed atmosphere, you can see what shops are more sparsely populated, rather than stumbling upon a busy live-music brunch by accident.

Additionally, Google Translate is getting some AI-powered updates. The most interesting is the ability to recognize context when translating something from one language to another.

Depending on how you use them, certain words can be translated in a number of ways. With Translate's context capabilities, it should be able to decipher your meaning and translate it appropriately.

The updates come as Google attempts to beat Microsoft's enhanced search engine, Bing, as it vies for market share. Just days ago, Microsoft unveiled that Bing would use generative conversational AI, opening the gates to more personalized search.

It will take time to determine whether Microsoft’s efforts are enough to dethrone Google. And the search giant clearly isn’t willing to become stagnant while Microsoft evolves. This comes with its own brand of quirks and issues and, at a certain size, small mistakes can have catastrophic results.

Google parent company Alphabet shares were down more than 8% the Monday following their offering, due to investor skepticism after an issue arose with its own ChatGPT rival, dubbed Bard. With a burgeoning technology like AI entering the mainstream, tech giants need to completely control their parameters–or face backlash in the billions.

64 views0 comments


bottom of page